Ever wished your scooter could speak your language? Ather Energy is making that a reality. The EV pioneer has launched a multi-language dashboard interface for its family-friendly scooter, Rizta. Starting with Hindi and rolling out soon in seven other regional languages—Marathi, Gujarati, Bengali, Tamil, Telugu, Malayalam, and Kannada—this feature aims to connect with India’s diverse riders on a more personal level.
Why Language Matters in Electric Scooter?
In India, language isn’t just a way to communicate; it’s tied to identity and comfort. According to the Internet in India 2024 Report, a whopping 98% of internet users now engage with content in their regional languages. Be it browsing, reading, or watching videos, Indians gravitate toward what feels familiar. Ather Energy clearly understood this sentiment and responded with a dashboard that speaks your language—literally.
“From day one, we’ve focused on making technology meaningful for Indian consumers,” says Ravneet Singh Phokela, Chief Business Officer at Ather. “India’s diversity is its strength, and people take immense pride in their regional languages. With this multi-language dashboard, we’re making the Rizta more user-friendly and relatable for everyone.”
Effortless Update, Smarter Scooter
If you own a Rizta Z, this feature won’t even require a trip to the dealership. The multi-language interface will arrive as an over-the-air (OTA) update via AtherStack™, the company’s proprietary software engine. It’s the same platform that powers everything on the scooter, from FallSafe™ technology (to handle unexpected falls) to Ping My Scooter (for quick tracking).
Here’s the kicker: AtherStack™ is built entirely in-house, showcasing the brand’s ability to innovate at every level. For tech enthusiasts, this isn’t just a scooter; it’s a smart companion on wheels.
Rizta: A Scooter That Knows What You Need
Since its launch in April 2024, the Rizta has been winning hearts for its blend of comfort, safety, and everyday practicality. Think of it as your ultimate family scooter. It offers:
A large seat and flat floorboard, perfect for long rides or carrying extra stuff.
A reverse switch, so even tight parking spots are a breeze.
Disc brakes and traction control, because safety always comes first.
Massive storage capacity of up to 56 liters, ready for everything from grocery runs to weekend picnics.
And with smart features like Alexa voice commands and WhatsApp notifications on the dashboard, it feels like you’re carrying your digital world wherever you go.
Beyond Scooters: Ather’s Halo Moment
It’s not just about scooters for Ather. The company is redefining how we think about riding gear too. Remember the Halo helmet they launched last year? It’s not just a helmet—it’s a tech marvel. Features like ChitChat™ (helmet-to-helmet communication), noise-filtering microphones, and automatic phone connectivity make it more than just head protection.
Ather’s Commitment to India
With two distinct product lines—the Ather 450 for performance enthusiasts and the Rizta for families—Ather continues to focus on what Indian riders truly need. Despite challenges like the rejection of its 2023 manufacturing proposal, the company’s commitment to sustainable mobility hasn’t wavered.
This new multi-language dashboard is yet another example of Ather’s ability to adapt and innovate in a country where one-size-fits-all solutions don’t cut it. By making technology more personal and accessible, Ather isn’t just selling scooters—it’s helping riders feel more at home on every journey.